|Job Title:||Trade Marketing Coordinator|
|Company:||DAL Food Industries Co. Ltd.|
|Job Classification:||junior-level (1-4 years)|
The Trade marketing coordinator is a key contributor for channel performance, KPI’s Achievement & Delivery. She/he is responsible for channel/customer investment, trade framework & strategy. Also she/he is the person that has to deal very closely with cross function teams: Brand managers, Category Teams, field sales directors, Demand, Supply & Marketing to synchronize channel activities & demand/Supply aspects to ensure flawless operation year long.
The Trade Marketing coordinator plays a key role within the sales team, driving excellence in store (4P) execution across key customers.
Main Duties & Responsibilities:
â€¢ Ensure updated competitors scanning for all categoriesâ€¢ Contribute in TM channels short and long term plans execution.
â€¢ Analyze sales trends and performance to ensure a close monitoring for
channel performance and contribution in total business with
meaningful feedback.â€¢ Effective tracking for sales promotions impacts.
â€¢ Maintain updated customer deals.
â€¢ Maintain updated customer data base by frequent preview with sales
team and Geomarketing team.â€¢ To track channel activities and keep updated channel calendar.
â€¢ Execute in-store branding and activations.
â€¢ To monitor in-store execution verses KPI’s
â€¢ Trade visits for branding opportunities brainstorming and sales
â€¢ Daily follow up with suppliers, customers and paperwork through TM
means and monitoring instruments.
â€¢ To represent the company in special events and occasions.
Minimum Qualification & Experience:
â€¢ Bachelor Degree in Economics, Management or any other related field.
â€¢ MBA or Certificate in Marketing. (Desirable).
Required Skills & Knowledge:
â€¢ Proactive in setting, communicating and executing objectives that
contribute to the business channels results.â€¢ Continuously reviews opportunities for addressing the needs of the
customer to improve business results.â€¢ Acts as strong team player within the sales organization, motivates and
encourages others, shares ideas and best practices actively within the
team.â€¢ Proactively monitors performance against business/Channels KPIs.
â€¢ Looks continuously for opportunities to improve 4P execution in order
to strengthen our position within the category.â€¢ Strong business/customer relationship building skills. Able to manage
diverse stakeholder interestsâ€¢ Sound financial ability and literacy, enabling the individual to
effectively develop forecasts, identify trends, monitor performance
against KPI’s and track trade spend budgetâ€¢ Able to address conflict directly and constructively.
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